The "Highest" Form of Male Bonding

Has anyone seen the recent ad for Viagra? It debuted recently on the NBC Nightly News. I guess our friends at Pfizer (makers of the wonder drug) know the demographics of who watches Brian Williams read the news.


This is wrong on so many levels! First, when the boys break into song I thought they would be heralding why they like their beer, love their new riding lawnmowers or how much affection they have for their four-wheel trucks.

No way. They are singing because they have overcome their collective erectile dysfunction with a magic drug-Viagra! I have some close male friends, but I rarely discuss my various levels of flaccidity or firmness with them. It just isn’t something guys in there 50s talk about. And I would never consider putting together a jam session to sing about why my soggy daily newspaper is slowly emerging as a folded up Sunday New York Times.

The very best part of the whole commercial is when the announcer cuts back to the ED bonding session to find the boys getting into their various modes of transportation. Apparently they are in a hurry to get somewhere. Tires are spinning out and dust is flying. Perhaps their Des Moines Registers are becoming the Sunday Times of London. And they need to make a delivery.

The wonder of modern pharmaceuticals! Not only does Viagra help with ED. It’s a magnet for friends and makes you a better guitar player, singer and fast driver. Most importantly, you become the editor of your own Sunday newspaper with all the ads thrown in for good measure. Viva Viagra!